Taggoogle-search

Google search making use of Social Graph information???

Today, while I was searching for my name in Google, I saw that towards the end, it showed my Delicious bookmarks in the search results. There is definitely no occurrence of my name in the pages that were listed in the search results and the only connection I could see between ‘me’ and the search result is that I have bookmarked these links in Delicious.

Is Google making use of the Social Graph information that I provided while I was trying out Google Friendconnect? Doesn’t this raise privacy concerns?

Google and innovation – take 2

About a couple of years back, I wrote about how Google had a tight integration between its various services, and how Yahoo lacked it.

However when I made that entry, Google had very few services and Yahoo had lots of them. In fact, Google was primarily a search company and Gmail and Calendar were just new arrivals in the scene.

However now that Google has already been Yahoo 2.0, it's time to look at Google's offerings again and see how they have fared.

The first impression is that Google has done tremendously well. Although they have acquired several companies in the last couple of years, they have been very quick in integrating these applications with their portfolio. Orkut, Gmail/Gtalk integration, Gmail/Google docs integration, Google Mashup Editor are some examples.

However on second thoughts, it looks like there is a lot that is still to be done.

What kind of integration can we expect?

  • You bookmark resources in various services
    • Starring entries in Google Reader
    • Starring posts in Google Groups
    • Starring Google search results
    • Noting down items or clipping entries in Google Notebook
    • Indicating your favorite books in Google Books.
Why is there no single 'Google bookmarks' service?
  • Social network everywhere
Mail and IM are inherently social applications. However with the new Facebook revolution, a social network revolves around everything we do over the web. Google already has its own social network. How well is this integrated with its various services? More on Google Reader social network integration.
  • Presence awareness everywhere
A related expectation is presence awareness in various Google services. GMail has a tight integration with GTalk. Why is a similar presence awareness not available in Google Reader, Google Docs etc?
  • Uniform look and feel
Google has been doing very well here. However, some bit of work is required on sites like Orkut and Youtube.
  • Attention profiling
Google has a log of your search history. However, I guess it would be interesting to integrate this data with your mail interactions, your Google reader trends, your group activities, interactions on Orkut, sites you browse etc.

It is a complex problem to solve. You don't know what the various interaction points between the various services are or what the various dimensions are for these applications. However, we learn some of these over time. For example, it looks like social networks and attention profiling are here to stay. So if you are building an application, ensure that it is integrated well with some social network and also takes into account the attention information of a user.

Prove that you are a human being

In continuing with my observations made here, I wonder if the following way of preventing someone from spamming a commenting system really helps:

____________ Spam protection: Sum of II plus III plus IV ?

If I really want to spam this site, I can write a simple routine to scrape the string matching 'Sum of ___ ?' and then feed that into Google like this:

Google search: II plus III plus IV

And there you go! You are spammed!